Content Writer & Strategist

I help SaaS startups, consulting and media companies turn ideas into content that educates, engages and drives growth. From thought leadership to strategy and automated email sequences, I build the bridge between your expertise and your audience.

Services

✍︎Content Writing 

Thought leadership articles, blog posts, and short-form content that positions you as the go-to voice in your industry.

⌕ Research

Content informed by audience psychology, market trends and scientific research to ensure content is strategically informed and backed by data.

⌯⌲ Strategy

Content roadmaps aligned with business objectives. From high-level strategy to bottleneck analysis to ensure actions are always on brand.

✉ Email Automation

Building landing pages and funnel systems to capture leaking leads and educate, nurture and drive conversion.

About me

My background in business and psychology means I understand what makes companies grow and people tick. 

I believe the best content doesn't just inform but also educates.

In an age of information accessibility, free value is the new norm for building trust.

That's why I focus on creating content systems that give before they ask, and strategies that integrate with long-term pipelines.

I connect the dots between psychology, business strategy and storytelling that others miss.

I'm relentlessly curious, research-driven and always eager to learn what I don't know.

Education: Bachelor of Business Administration | Bachelor of Psychology

Writing

Answer Engine Optimisation or is it AI Engine Optimisation? Here's what you need to know to make your content visible in the rise of AI

Nervous for your first flight or don't know where to begin? Check out these tips to make your trip smooth sailing

The science behind two different approaches to eating well.

Let's Build together.

Content Systems, Media articles, Business Strategy.

Sydney, Australia | kira.rgoodwin@gmail.com

© Kira Goodwin, 2025