Content Writer & Strategist
I help SaaS startups, consulting and media companies turn ideas into content that educates, engages and drives growth. From thought leadership to strategy and automated email sequences, I build the bridge between your expertise and your audience.
Services
✍︎Content Writing
Thought leadership articles, blog posts, and short-form content that positions you as the go-to voice in your industry.
⌕ Research
Content informed by audience psychology, market trends and scientific research to ensure content is strategically informed and backed by data.
⌯⌲ Strategy
Content roadmaps aligned with business objectives. From high-level strategy to bottleneck analysis to ensure actions are always on brand.
✉ Email Automation
Building landing pages and funnel systems to capture leaking leads and educate, nurture and drive conversion.
My work
About me
My background in business and psychology means I understand what makes companies grow and people tick.
I believe the best content doesn't just inform but also educates.
In an age of information accessibility, free value is the new norm for building trust.
That's why I focus on creating content systems that give before they ask, and strategies that integrate with long-term pipelines.
I connect the dots between psychology, business strategy and storytelling that others miss.
I'm relentlessly curious, research-driven and always eager to learn what I don't know.
Education: Bachelor of Business Administration | Bachelor of Psychology
Macquarie University, 2025