Educational Email Course

01 — Project details

Aim: Designed a 5 day automated email sequence to create an evergreen asset for client lead generation.

Goal: capture prospects at the top of funnel and nurture them through an educational experience that builds trust while introducing the client's business offering. The course converts cold leads into informed, conversion-ready prospects.

02 — Creative process

Interviewed the founder to extract core expertise and structure content. Created 'mini course' emails that educate while subtly positioning the client's services as the natural solution.

Set up distribution through clients' email management platform (Mailer Lite), ensuring seamless automation and optimal delivery timing for maximum engagement and conversion.

03 — Results

Achieved >50% Email Open Rate consistently across 5-day sequence.

*Industry avg. 42.35%