Tendl (Saas) Content Lead

01 — Project details

Content Lead and Strategist for Tendl, building a complete knowledge library from the ground up.

02 — Creative process

Conducted founder interviews and transformed insights into long-form articles, thought leadership pieces and brand assets.

Managed end-to-end CMS operations and distilled content into LinkedIn posts for maximum reach and engagement.

03 — Results

I managed to achieve significant improvements in LinkedIn analytics within just three months of strategy execution.

+1,811.8%

Impressions

+27,100%

Reactions

+90.1%

Unique Visitors

Sydney, Australia | kira.rgoodwin@gmail.com

© Kira Goodwin, 2025